Finsei

Finsei [fen-say] is an all-in-one financial planning tool that offers a curated, goal-driven approach to personal finances. The web-based app seamlessly guides you through all of the complexities of financial planning, simplifying taxes, debt management, saving for retirement, wills and estate planning, etc. – all at a pace and level of intensity that works for you.

Problems

  • Long-term financial planning can be a stressful, time-consuming, and intimidating process – especially if you don’t know where to start. Many people avoid it as long as possible.

  • U.S. national data shows that roughly two-thirds of Americans do not currently work with a financial advisor (2020). Many believe hiring someone to manage their finances is expensive and only necessary for the wealthy or those with money to invest.

  • Financial planning literature is often very complex, convoluted, and packed with industry jargon, making it difficult to understand and put to use.

Goals

  • Create an all-in-one financial planning tool free of complication and “unnecessary financial noise.”

  • Offer a personalized planning experience that caters to the user’s calendar and availability.

  • Provide quality, bite-sized financial literacy content in addition to planning tips and recommendations.

  • Develop a community for users to connect and engage on planning topics, share their own financial experiences, and learn how other individuals might be navigating relevant financial situations.

Brand ID


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