Finsei

Finsei [fen-say] is an all-in-one financial planning tool that offers a customized, goal-driven approach to personal finances. The app seamlessly guides you through all of the complexities of financial planning – optimizing taxes, managing debt, saving for retirement, creating wills and estate plans, and navigating the industry jargon no one really understands – all at a pace and level of intensity that works for you. As daunting as financial decision-making can be, it was important to maintain a degree of simplicity and straightforwardness in both the brand identity and UI, limiting information overload and reading fatigue as much as possible. Tackling the planning process in bite-sized pieces was paramount, so we reduced content visibility and leaned on iconography to do a lot of the heavy lifting.